AS per the International Data Corporation (IDC) report, Ink Tank printers dominated the domestic market with regard to sales volumes. HP Inc has retained its pole position in the HCP (Hardcopy Peripherals) market in the country with 39.1% of market share for 2019 according to the study.
Ink Tank shipments for HP Inc went up by approximately 14% (year on year) due to stronger channel schemes and end-user promotions. The share of HP in the copier category increased by around 29.4% (year on year) on account of a stronger channel push. Epson has taken the second spot with market share of 26.8% while Canon has posted market share of 19.9%. Canon has grown by 15.7% in the Ink Tank category.
Ink Tank printers dominated domestic market
The HCP market in India saw shipments to the tune of 3.5 million units for 2019, indicating year on year de-growth of 4.7% owing to weaker consumer demand and sentiments. However, in Q4 2019, shipments in the market touched 0.79 million units overall which represents a year on year decline of 7.3% as per the IDC Worldwide Quarterly Hardcopy Peripherals Tracker, 4Q19. Ink Tank printers witnessed growth of 7% and now have 73.2% of market share in the inkjet category. The laser copier category also witnessed 6.9% of growth as per reports. Weaker demand and a shift towards Ink Tank printer models continued to affect the market, leading to a major decline in sales for laser printers with a de-growth of 11.8%.
Shipments for inkjet printers came down by 2.9% (year on year), accounting for 52.3% of the India HCP market overall. The reduction in shipments was spurred by ink cartridge printers which had 23.8% of de-growth in terms of shipments. The laser printer market had lower shipments as well for the year with laser copiers witnessing lower sales by 23.8%. IDC anticipates that the HCP market will witness more stability for Q1 2020 driven majorly by ink tank printers. However, shipment growth will be comparatively lower for the laser printer segment. source www.outlookindia.com