An ID card printer maker, Magicard, based in Dorset, has been acquired by a U.S. headquartered entity for a handsome £42 million. Magicard was established in 1992 while being headquartered at Weymouth and supplies ID card printers that have full-color and high-resolution image abilities along with in-built security attributes and smart card encoding capabilities. It also offers software for TrustID desktop card issuance along with Securicards smart cards.

U.S. Group Brady Corporation, headquartered at Milwaukee, has acquired Magicard and is a reputed marketer and maker of products that help in safeguarding and identifying products, places and individuals. Brady Corporation offers high performing industrial printers and related materials. Acquiring Magicard enables the addition of encoding abilities and rigid card printing to its lineup of solutions.

Chief executive at Magicard, Ian Cliffe, stated that over several years, the company has bolstered the new product manufacturing and development abilities of Magicard while expanding the portfolio of highly secure and versatile solutions for printing. He added that selling Magicard to a printing and material solutions market leader like Brady offers long-term growth prospects. The President & Chief Executive at Brady Corporation, J Michael Nauman, stated that Magicard is a highly reputed UK-based entity which is globally acknowledged for its differentiated and innovative product lineup.

He added that Brady will expand its product portfolio with this acquisition, venturing into encoding and rigid card printing. Magicard has a complementary offering of products, enabling Brady Corporation to provide new printing abilities for diverse customer bases and business sectors alike. The company is looking to tap into Magicard’s market and its own global presence in Asia, Europe, North America and the like.

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