Canon India has officially unveiled its brand new campaign named India Ka Printer which aims at promoting the company’s inkjet multi-function printers throughout the country. This is a unique campaign that will strive to position and highlight Canon’s pioneering PIXMA G Series printer as the ideal solution for every printing requirement, ranging from churning out proposals for business to projects, photographs, homework, recipes and a whole lot more.
Canon’s printer offerings in the PIXMA G Series come with a total of 13 variants which are available for purchase throughout varying price segments. Canon is offering Google Home Mini absolutely free of cost (priced at Rs. 4,999) for customers buying the PIXMA G 3010 and PIXMA G 2010 printers with the offer being valid till the 30th of September, 2020 in India. Director, Consumer Systems Products and Imaging Communication Products at Canon India, C Sukumaran, has already stated that in the current scenario where almost all tasks are being performed remotely, it is technology that has turned into the key enabler for working at home and also educational learning from home itself. He has added that Canon India has always strived to infuse a little more creativity and color into the lives of its customers along with aiming to bring them more happiness at all times. As a result, the India Ka Printer campaign remains extremely special for the brand since it not only wishes to showcase the attractive features of the PIXMA G Series of printers but also aims at taking the culture of home printing to a whole new dimension altogether. Canon’s PIXMA G Series ink-tank printers are Wi-Fi enabled while offering smarter printing solutions for the new generation. Canon India is targeting higher market share amongst small and medium enterprises (SMEs), copy shop categories and of course, home users with its new offerings.